https://www.infinitechannel.com/insights/In-depth articles and presentations from the founders of Infinite Channel.en-ushttps://www.infinitechannel.com/insights/history-of-aso/https://www.infinitechannel.com/insights/history-of-aso/Tue, 10 Nov 2026 00:00:00 GMTA firsthand account of the history of App Store Optimization (ASO), from early mobile app marketplaces through the creation of the term and the founding of Gummicube by Dave Bell and Anh Nguyen.https://www.infinitechannel.com/insights/how-aso-works-in-google-play/https://www.infinitechannel.com/insights/how-aso-works-in-google-play/Tue, 10 Nov 2026 00:00:00 GMTA firsthand explanation of how App Store Optimization (ASO) works in Google Play, where textual relevance across the whole listing plays a much larger role than in the Apple App Store.https://www.infinitechannel.com/insights/how-aso-works-in-the-apple-app-store/https://www.infinitechannel.com/insights/how-aso-works-in-the-apple-app-store/Tue, 10 Nov 2026 00:00:00 GMTA firsthand explanation of how App Store Optimization (ASO) actually works in the Apple App Store, written by one of the earliest practitioners involved in creating the discipline.