Ideas from the Intersection of Technology and Business
In-depth articles and presentations on artificial intelligence, mobile growth, App Store Optimization, entrepreneurship, and product development from the founders of Infinite Channel.
History of ASO (App Store Optimization)
A firsthand account of the history of App Store Optimization (ASO), from early mobile app marketplaces through the creation of the term and the founding of Gummicube by Dave Bell and Anh Nguyen.
How ASO Works in Google Play
A firsthand explanation of how App Store Optimization (ASO) works in Google Play, where textual relevance across the whole listing plays a much larger role than in the Apple App Store.
How ASO Works in the Apple App Store
A firsthand explanation of how App Store Optimization (ASO) actually works in the Apple App Store, written by one of the earliest practitioners involved in creating the discipline.
Nothing in this format yet.